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Moral Sensitivity is the proof of the existence of moral behavior (Johnson, 2019). Every problem requires empathy and perspective to get solved. Empathy alone cannot take us through all troubles. But...

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Moral Sensitivity is the proof of the existence of

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Mod 6_Ch. 11 Questions Advertising_ Survey of Mass Media Communications

Mod 6_Ch. 11 Questions Advertising_ Survey of Mass Media Communications

Q Review Questions Whom did the first ad agents serve? vHow did packaging and trademarks influence advertising?Explain why patent medicines and department stores figure so prominently in advertising in the late 1800s.What role did advertising play in transforming America into a consumer society?What influences did visual culture exert on advertising?What are the differences between boutique agencies and mega-agencies?What are the major divisions at most ad agencies? What is the function of each department?

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When the first ad agents surfaced they encompassed the roles that were associated with space brokers in newspapers and individuals who dealt in purchasing spaces for ads and selling it to various merchants for booking of ads. The main idea was to transact for the ad spaces and make them available for ads to those who needed the space.