Q Review Questions Whom did the first ad agents serve? vHow did packaging and trademarks influence advertising?Explain why patent medicines and department stores figure so prominently in advertising in the late 1800s.What role did advertising play in transforming America into a consumer society?What influences did visual culture exert on advertising?What are the differences between boutique agencies and mega-agencies?What are the major divisions at most ad agencies? What is the function of each department?
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